Digital Media

Web 2.0
Product Sheet

Learn how to increase your visibility on the Internet and capture insights on your customers & prospects needs.

Organizations are deploying digital content to improve responsiveness to market changes and differentiate from competitors. With just a click of a mouse you may lose potential business to your competitors. What key component is driving success? Your media content online needs to solve a customer problem.

It is interesting to note that buyers continue to indicate that regardless of where they download media content such as white papers or webcasts, they are critical of content that is does not solve a problem or that is overly product focused. Organizations are quick to develop content that is overly sales oriented and lacks the real solutions that solve the business problems customers are looking for.

What digital media works best?
Does your media solve a clients business problem?
Are your media downloads product focused?

Your Digital Media should do more for you. Consider a marketing partner, driven to make you a success.

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Digital Media – Web 2.0 Marketing

SugarBush Media Solutions' strength is to help you build a digital media plan that will help you properly capture and nurture leads from digital media efforts. Our skill sets center around helping you solve a specific business problem and technologies that center around solutions that impact business growth.
Attracting and making more leads from downloads and managing, nurturing, and converting those leads. We help you gain visibility into your sales pipeline. We can also help with the creation and development of digital media assets like: white papers, case studies, product literature, digital video, social media etc.
Our solutions deliver highly customizable rules to properly grade and score leads. Intelligent monitoring of customer activity, including web pages visited, time spent on the site, and visits from multiple people from the same company. Validation of data entered onto lead forms help weed out inauthentic leads by scoring them lower.

Digital Media

Strategic planning and execution of digital media plans and processes. Flowcharting and documentation provided to senior management for review and approval.
Powerful scoring and grading rules identify in real-time those leads ready to purchase. Put the leads that are ready to buy in the hands of the sales team when the prospect is ready to buy.
Communicate scoring mechanism to drive collaboration between marketing and sales. Marketing and sales work together to create the definition of a qualified lead ensuring sales act immediately on qualified leads and convert more customers.
Scoring off multiple dimensions to reflect the subtlety of your business and what makes it unique. Qualify those prospects most likely to buy - not only your product, but specifically from your company.