SugarBush Media Solutions Blog

Could this be a competitive advantage? I am seldom asked, what is Cloud Marketing? Seldom because not many organizations have heard of it, or know the value it can deliver. Yes this can most certainly be a competitive advantage.

Forward thinking companies are using ideas from Cloud Marketing processes to deliver some amazing results in their marketing and sale initiatives. The majority of innovative marketing will be done this way in the very near future.

Lets start by saying I am not aware there is an official defination of the term Cloud Marketing, and multiple prespectives could all be correct in some way, depending on how they base their meaning.

Cloud Marketing Defined:

Cloud Marketing is the SAAS solution that houses the central database or data point on the web. This cloud is the hub of all traditional marketing, digital media marketing, social media, PPC Pay Per Click programs, Search Engine Marketing  and combines all marketing channels into the SAAS platform to allow marketing, sales and management to market OnDemand.

The central idea here is that all data for all channels in one place. When the data needed to market arrives in the Marketing Cloud then an action takes place to market to that segment based on the proper fit and behavior. 

Why is this important? If you think about it, if the marketing effort is OnDemand, it runs automatically. The value received is many .

Value Proposition of Cloud Marketing 

• Immediate responses to inquiries increase ROI
  
• Less people and resources to manage marketing efforts increases efficiency
  
• Responses can be relevant and drive up response rates
• Cloud Marketing programs will generate qualified leads for sales
• Segmenting specific products and services reply's will generate more revenue

Who can provide Cloud Marketing?

This is avery specialized type of marketing. You can build it of course, but you probably have a specialty already, and you dont really want to get into the software business. If you search, you may be able find a SAAS solution and figure out all the details on your own. Its likely you will be furthure ahead if you find a marketing parter to help you and deliver a solution that can deliver an ROI directly.

Yes of course we do Cloud Marketing. This article is more about bringing awareness to the Cloud Marketing processes and leading edge strategies.

To continued success! 

Mark Parent