SugarBush Media Solutions Blog

We just launched our newest Marketing Management Solution, Activate OnDemand. Why is this so important in the world of Marketing Automation? It replaces a lot of traditional static marketing materials that are not effective and costly. Times have changed and thanks to technology and new strategies there are new ways that replace old legacy marketing communications.

The future of marketing is becoming OnDemand. If content can be kept in a digital form, it can be current, or fresh. Digital content can be delivered on the web, or in print with relevant content.

Traditional methods produce static brochures, catalogs, flyers, marketing collateral and more. The problem is, in many cases, true costs to produce are not often understood. Not only do you have the cost of the print, studies have proved their is waste up to 40% on average as outdated material os  discarded. Inventory and labor has a cost as well. 

Activate OnDemand works like this. Clients and prospects fill out a request or short form on the web indicating their preference. This could be their business problem, or specific need. Additional  relevant content is collected regarding fit, company, job title etc. The Activate OnDemand engine matches up content stored in a database and relevant is queued up for the request.

 The result! A customized web portal that speaks directly to their need, potentially a relevant brochure or variable marketing document in the form of a pdf, or digital print thats mailed. This solution can drive multiple pages of relevant content.

This relevant approach tells the prospect or customer you understand them and their needs.  This enhances response and assist sales in the buyers process. learn more about our Marketing Management Solution, Activate OnDemand.

Mark Parent

http://sugarbushms.com/index.php/products/b2b-activate.html