SugarBush Media Solutions Blog

If you look at the trends you will find hugh increases in interactive spend.

Forrester’s estimate of 2009 spending for the interactive marketing channels is as follows:

• Search marketing – $15.4 billion
  
• Display advertising – $7.8 billion
  
• E-mail marketing – $1.2 billion
  
• Social media – $0.7 billion
  
• Mobile marketing – $0.4 billion 

Although many organizations are increasing their spend in this area, many do not have the proper web base, or web 2.0 solutions. Web 2.0 solutions are the hub of all marketing tools. These tools allow you to leverage all your digital media channels, do the proper measuring and align all your marketing efforts.

Here is the forecast for the same interactive channels from 2009-2014

For these interactive channels, Forrester projects the following growth rates during the forecast period (2009 – 2014):

• Social media – 34% CAGR
  
• Mobile marketing – 27% CAGR
  
• Display advertising – 17% CAGR
  
• Search marketing – 15% CAGR
  
• E-mail marketing – 11% CAGR 

Here is the full article. Read

Mark Parent