Top Five Battle-Ready Marketing Tools to Combat a Recession for Executives Seminar – Full house expected for this one of a kind seminar of what new strategies and marketing automation tools that Fortune 500 organizations are currently employing to combat the recession, “Automation Alley” Troy MI

Auburn Hills, Michigan --- Mark Parent, President and CEO, SugarBush Media Solutions announced the launch of a this new Recessionary Seminar for Executives.

This FREE executive-level seminar, “Top Five Battle-Ready Marketing Tools to Combat a Recession” is scheduled for one time only on June 22, 2009 at Automation Alley in Troy MI, with registration to begin at 8.30 am. This two and a half hour presentation will be open to all Michigan based businesses and Automation Alley members.

The seminar is geared for executives said Parent.  Executives are looking for ways to combat this recession and this seminar focuses on what Best-of-Class organizations are doing and what type marketing management solutions they are leveraging.

Top Performers are using five battle ready marketing automation tools to combat the recession. Best in class organizations are blending a combination of new strategies and tools that are optimizing the marketing spend and increasing the effectiveness of marketing initiatives.

Today, many executives are scrambling to find ways to maintain revenue, diversify, and cut unnecessary costs out of the marketing and sales function. This seminar demonstrates proven strategies and tactics that are currently being used by that of the Fortune 500. These new marketing management solutions are not just for the big organizations, they are affordable, easy to use and in reach of the average businesses.

These " leading edge recessionary marketing tools" include email-marketing software, lead nurturing software, marketing asset management, or marketing on demand systems, marketing dashboards and campaign management automation. We will discuss these technologies and the strategies needed to properly employ them.   

Mark Parent - has spent the last five years in researching ways to align marketing and sales with new strategies and technologies that increase their ROI return on investment. These new strategies increase the effectiveness of marketing initiatives.

SugarBush Media Solutions – delivers Marketing Management Solutions that helps organizations better quantify and measure the value of their marketing programs. Our technology solutions give management the tools necessary to make sound decisions to meet strategic objectives marketing across multiple media.

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