 As senior executives are demanding more from their marketing spend, marketers are seeking to achieve greater success with cross-media marketing campaigns. Successful campaigns have three major components: relevancy, process automation, and communication across multiple media.
SugarBush Media Solutions' Smart Microsites were created to help marketers increase market share, improve operational efficiencies, and measure their effectiveness across multiple channels. Successful MicroSite campaigns are 3-5x more effective than that of traditional methods. - How can cross media campaigns capture more leads for sales?
- What digital media will work best?
- Can I measure the effectiveness of my campaigns?
Smart Microsites have an intelligent dashboard that helps management make decisions based on data and metrics
Smart MicroSitesDrive more leads to sales and link the power of individualized Direct Marketing and multiple digital media methods on the web. Smart Microsites deliver individualized messaging, relevant content, and imagery to support the client product or service value proposition. The result is higher conversions and increased revenue. - Measure the effectiveness of the marketing efforts
 - Do they know our brand? Yes we can measure that.
- A/B testing to determine what messages or marketing is working
- Capture data to understand where the customer is in the buyer’s process
- Leverage data to understand how to position future marketing campaigns
- Learn best practices to maximize return on marketing spend
- Increase marketing ROI
|
Sales Support - Leads are delivered to sales in real time, allowing quick follow-up to capture opportunities
- Leads can be routed to sales persons PDA, Email or company FTP
- Conditional web pages can support and introduce sales person, by region, or specific services/product lines
- Drip campaigns can be automated to support sales and make future conditional offers
- Sales can collaborate with hard to reach clients by capturing email addresses for future communications
Management Support- Real Time Tracking and Dashboard allows management to view progress of campaign
- Management can see what sales persons are leading the pack and which need support
- Customer insights and information can be captured to learn what customers care about
- Data captured can shape future marketing campaigns
- Post mortem analysis can be delivered to senior executives to justify and prove the value of the marketing efforts
|
Contact us now to learn more about Smart Microsites: - Integrates multi-channel marketing campaigns
- Increases lead generation 3-5x
- Measures marketing effectiveness
 Contact Us: 1.800.834.4910 |
 |
MARKETING SOLUTIONS 
Subscribe to this comment's feed
Show/hide comments
Show/hide comment form