Marketing Analytics

Campaign Manager Product Sheet

Capture, manage and nurture leads. Deliver more qualified leads to sales.

The average CMO or VP of Marketing tenure is only 18 months according the CMO council of over 900 marketers. What is causing this short position expectancy? Marketing Analytics. It’s the lack of marketing analytics and the proof points that the marketing function is delivering ROI to the organization. For any company seeking a competitive advantage, gathering precise information about marketing campaign effectiveness can provide a crucial edge.

Accurate metrics enable marketers to optimize direct spend on the channel that produces the most impact. With superior metrics, even small companies can compete effectively against much larger firms with comparable products and services. However, there are some common challenges to obtaining good campaign metrics: Data is Not Consolidated - Very often marketing is using several marketing tools and also tracking data in a sales CRM system. This makes it difficult to do analysis of the data.

Lack of Sales Pipeline Visibility - It is difficult for marketing to deliver qualified leads if they don't know how sales fared with the leads already passed over. Very often marketers have little visibility into what happens to leads; i.e. which became opportunities, which did not, and why.

Is your marketing data consolidated?
How visible is your sales pipeline?
How can you measure the value of your list?

Learn how marketers are using marketing analytics to add value to the marketing function.

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Marketing Analytics – SugarBush Media Solutions

Our Email Marketing Solutions can track the leads and close the loop to sales. Email Campaigns can now be measured at critical steps that drive revenue. Pie Chart

Ease of use: We can quickly design, test, and launch email campaigns. Save time with pre-populated survey registration forms.
Quick Analysis of Results: Automatically track number of emails opened, clicked through, bounced or opted out. Execute campaign changes in real time for unprecedented marketing agility.
Create Personalized, Response-based Customer Experiences: automatically follows up with the interaction most likely to engage the prospect -- i.e.: Webinars, white papers, or passing the hottest leads directly to sales.
Close The Loop To Sales: Fill your pipeline with qualified leads. Nurture and score leads and pass only sales ready opportunities to sales.