Marketiing Solutions
List Management PDF Print E-mail

Lists coming from multiple sources can quickly become overwhelming and difficult to manage. One message fits all broadcast emails are not proving to be effective and not delivering measurables that relate to the bottom line. To properly manage lists, organizations need to understand where they originate, how are they adding value, which lists are delivering more value so best practices can be learned to improve ROI.

Proper segmentation of lists and delivering relevant messaging can increase the effectiveness of campaigns 3-5x that of traditional methods. Furthermore, lists need the proper handling to ensure that people do not get the same message multiple times, or the wrong messages.

Such marketing practices make companies look disconnected from their customers, dramatically lowers response rates, and wastes valuable marketing resources. In addition, marketers often have difficulty managing lists, particularly manually in spreadsheets. 

  • How are we compiling all of our lists?
  • Where do your lists originate?
  • How can you measure the value of your list?

Learn how marketers tie campaigns to revenue and close the loop to sales.

List Management – Campaign Manager

Campaign Manager is an integrated, unified platform for list management ensures that marketing can easily build and manage lists, and offers other powerful features:

  • Dynamic industry segmenting pulled from survey response information
  • Generate segments based on specific web site and campaign interactions
  • Profile site visitors to build marketing lists containing geographical and company information
  • Integrate leads with CRM data to create multistage marketing campaigns that mature leads
  • Push list data directly to Salesforce or Microsoft Dynamics

 

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