Lead Nurturing

Campaign Manager Product Sheet

Capture, manage and nurture leads. Deliver more qualified leads to sales.

Many organizations pass all inquiries to sales. The problem is soon evident there is a backlog of inquiries that are not being followed up, or those that are followed up on are not ready to buy. Up to 90% of inquiries are not ready to buy as they are to early on in the buyer’s process. Sales teams learn they need to quickly sort out sales ready leads or look for other opportunities to meet quota.

Opportunities are lost when leads are left on the table and that’s why leads should be nurtured and properly graded. Nurture marketing involves building multistage campaigns that interact with customers across multiple touch points. These nurture programs can create complex customer interactions that are difficult to manage and run the risk of causing customer fatigue if not handled properly or efficiently.

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Lead Nurturing – Campaign Manager

Campaign Manager helps marketing automate the process of multi-touch campaigns and complex workflows. Lead grading is automated and passing sales ready leads to sales is what we do. Inquiries from all campaigns are nurtured with our advanced scoring and grading system. Leads are graded to meet the organizations unique grading systems like A, B, C and D, or a numbering system if your prefer and the A leads get routed to sales while the other leads are nurtured.

Create and manage multi-touch campaigns across all marketing channels
Coordinate campaign messages across marketing channels for a uniform customer experience
Manage both global and local campaign flows
Manage campaign flow volume with reusable templates. Execute and track campaigns across multiple channels

Nurture Marketing

Easily build nurture flows with multiple touch points. Create nurture flows wrapping around your prospect and automatically engage them in a conversation.
Branch your nurture flows reflecting the changing dynamics of your prospects. Accelerate, maintain and decelerate contact to match your prospect’s requirements.
Easily see results of nurture campaigns and adapt flows as required. As your business changes, immediately reflect these changes in your prospect nurture campaigns