Lead Grading

Campaign Manager Product Sheet

Capture, manage and nurture leads. Deliver more qualified leads to sales.

As the number of leads increase through digital media sources such as email campaigns, website, and search marketing, the quality of them are degrading.

As the leads come pouring in from multiple sources, sales has the daunting task of trying to sort out which ones to pursue as qualified and which ones to leave on the table. Sales often spends precious time chasing unqualified leads.

With an increasing number of channels that marketing uses to generate leads, it becomes imperative for the leads to be properly graded with only the hottest leads being passed to sales. Marketing and sales must agree on what a sales ready lead means so the two entities are properly aligned. If marketing can properly grade the leads, then sales will have more time to focus on opportunities to meet monthly and quarterly revenue objectives.

Sales and marketing professionals often ask:

Why should I grade my leads?
Can leads be easily graded so they can quickly be translated into sales?
How should B and C leads best be nurtured?

Learn how Campaign Manager can answer these questions and help close the loop to sales.

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Campaign Manager - Lead Grading

Campaign Manager's strength is properly scoring and grading the leads so that only the best leads go directly to sales. Our Campaign Manager application automatically sorts out and prioritizes leads based on the customizable rules. A-leads are sent directly to sales, while B, C and D leads are routed to marketing for nurturing. Sales and marketing can work as a team and define the lead scoring and grading rules as to the definition of a sales ready lead to properly align the marketing and sales function. In addition Campaign Manager offers these additional features: Campaign Manager - Lead Grading

Highly customizable rules to generate more accurate lead scores.

Intelligent monitoring of customer activity, including web pages visited, time spent on the site, and visits from multiple people from the same company.

Validation of data entered onto lead forms helps weed out bogus leads by scoring them lower.

Lead Grading

Easy to use and powerful scoring and grading rules to identify in realtime those leads ready to purchase. Put the leads that are ready to buy in the hands of the sales team when the prospect is ready.
Easy to communicate scoring mechanism to drive collaboration between marketing and sales. Marketing and sales work together to create the definition of a qualified lead ensuring sales act immediately on qualified leads and convert more customers.
Scoring off multiple dimensions to reflect the subtlety of your business and what makes it unique. Qualify those prospects most likely to buy - not only your product, but specifically from different channels.