Educators are beginning to face a number of new challenges enrolling students. Decreased state funding, current job market softening, and the common application to name of few.

SugarBush Media Solutions has a number of solutions for education addressing the current challenges in the marketplace.

Improve Search: Our relevant search programs allow you to increase response and query those most interested into next steps.

• Increase response rates to search campaigns with individualized multi-channel campaigns
• Capture data and insights to learn where the student is in the decision process
• Save your view book and postage costs and send only to the most interested students
• Drive students to events to increase yield and conversion

Increase Yield: Our build a brochure program that delivers a custom view book based on student expressed needs and desires

• Integrate Conditional Websites - that deliver instant gratification to students who want information now, them drive that student to a current event
• Capture Data - to shape future marketing initiatives to increase yield

Make Leads, Manage Leads & Convert Students:

• Rapid Campaign Deployment – create and execute eMarketing campaigns in minutes and instantly track student prospect responses.
• Landing Pages and Surveys – create a library of standards-based landing pages, pre-registration and student interest surveys without having to know programmatic HTML.
• Student Lead Management – track responses and pass qualified leads based on an industry best practice scoring model that takes into account survey responses, web interactions and any past lead history. Once scored, leads are either passed into your admission representative, registration solution or filtered back into our Campaign Manager for further automated nurturing.
• Trigger-based campaigns – create automated multi-stage campaigns to stay in touch or take action against leads based on your pre-determined criteria.
• Analysis – Track campaign performance and ROI in near real time.

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