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According to JD Powers, "The average net profit on the sale of a new vehicle after all the dealer’s expenses is considered to be only $70. Your margins may be different, but it's safe to say that new car dealers are experiencing a challenging environment.
  • Can we increase show room traffic?
  • Can dealers open new sales channels to create new revenue streams?
  • How can we capture data from incoming prospects? 
You can capture data from incoming prospects with our new relevant yield programs that drive and increase store traffic. SugarBush Media Solutions has developed ways to open up new sales channels selling accessories.
 
Up-Selling High Profit Accessories
Selling accessories has long been a focus for dealers, especially when you consider the average markup for after-market factory accessories returns an average 40% to 100%, while the average markup is only 10% from factory installed accessories.

So why are dealers passing up this opportunity to sell more accessories? Most dealers find it difficult to disrupt the sales process to sell accessories in fear of losing the vehicle sale and warranty programs. So typically dealers opt to sell accessories only when the customer inquires about them.

The “Just Ask" program opens a new sales channel.

Our powerful, easy to use process automation solution is designed to solve a number of business problems, while opening up an innovative sales channel.
  • Capture data on walk-ins before they leave the dealership
  • Close customers who are not sure if they are ready to buy
  • Up-sell high profit accessories on all new car sales and warranties
  • Capture data to nurture future sales opportunities
SugarBush Media Solutions also provides these innovative solutions for dealerships:
  • Drive traffic to your showroom or event
  • Capture data on incoming visitors
  • Sell high-profit accessories
  • Create loyalty programs to bring customers back
  • Drive service opportunities
 
For a free online demo of our "Just Ask" solution, please contact us. 
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